International Journal of Education and Social Science (IJESS)

Green products are described as being environmentally friendly, non-toxic, and made from biological materials and components that have a positive impact on societal well-being (Schlegemich et al., 1996). The paper examines the impact of factors (environmental concern, environmental awareness, product awareness, product price), that influence consumer purchase intention during the COVID-19 pandemic in Bangladesh's ecological goods condition. The primary goal of this study is to study the elements that influence consumer purchase intention during the COVID-19 pandemic in Bangladesh's ecological goods condition. The information was gathered from 205 respondents via a structured questionnaire with five-point Likert scales and multiple items. The approach of convenience and judgmental sampling are applied. Frequency, mean, standard deviation, and regression analysis are used to examine the data. According to the regression analysis, the research is identify that factors environmental concern, environmental awareness, product awareness, product price significantly influence consumer purchase intention during the COVID-19 pandemic in Bangladesh's ecological goods condition. This paper may be contributed in this green purchase intension issues. Companies can be profited knowing the influential factors of consumers green products purchase decision. This paper creates consciousness among green consumers, researchers, academicians, politicians, government and greening practicing firms. Therefore, there is an indispensable need to identify the influential factors of consumers green products purchase decision in order to rush into the green purchasing decision among all consumers to save this world for next generations.