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Abstract
Medgar Evers College is located in the Crown Heights section of Brooklyn New York. While Brooklyn continues to experience unprecedented economic growth, many small businesses in Crown Heights are not surviving. CUNY, Santander Bank Foundation and Carnegie Mellon funded several entrepreneurship and experiential learning projects to be implemented at the College. The Social Justice and Social Entrepreneurship project launched with participants completing the Hootsuite certification in social media. Once participants received certification, they were tasked with completing Social Audits and Social Media strategies for women or minority businesses. Participants were encouraged to grow the firm's social impact using the Klout measurement.