Personal Workplace Changes Resulting from Multimedia’s Evolution: An Empirical Study of Workflow and Workplace Role Adaptions in Media Production
Abstract
Scholars of media and culture have been engaged in multi-level analysis of the impact of changes as a result of new technologies in the television industry both in terms of technical production and media consumption. But, the transformation of industry standards also has direct implications for the people working in the field and the production studio. These people have experienced tremendous and very personal changes that are not often articulated because they are overshadowed by responses to and levels of acceptance of changes by consumers. This paper focuses on the workers’ specific, personal perspectives concerning these changes and the changes’ impact on their professional lives.