Startup-Stage Financing of Innovative Ventures: The Case of UNNADO.com
Abstract
Entrepreneurship has a very important role in economic development. Today we need entrepreneurs who transform information to products and services, at the same time who take risks and manage them. In order to fill this need, there should be an environment that is suitable for entrepreneurship. One of the principal components of such an environment is financing opportunities, affecting both existing and potential entrepreneurs. Without easy access to finance, business ideas can’t come to live and sustain even if the idea itself is a very good one. Many studies show that many inspired enterprises end up with failure because of insufficient finance resources in their early phases. This study explains the financing options for enterprises in their early phase of life. The financing model of “Unnado.com” is presented. “Unnado.com” was founded by Göktuğ Okan Oğuz and Haldun Uraz Boralılar, who were recognized as “Endeavor Entrepreneurs of 2012” by “Endeavor Türkiye”.