Teaching Business Research Methods from an Autoethnographic Perspective
Abstract
In Autoethnography research the authors view an issue from their individual experience. The authors of this article discuss conducting business research from the perspective of a librarian and a teacher. The authors discuss the process of conducting business research in the information age. The Internet provides a wealth of information, some of high quality and some erroneously presented as authoritative. The authors of this article identify how to use the World Wide Web for business research while holding to two tenets of quality research: validity and reliability.