International Journal of Education and Social Science (IJESS)

Many marketers have been constantly debating about whether or not QR codes are beneficial to their marketing efforts. QR codes are quick and easy medium to take consumers from the physical to the virtual world, that is, bringing online content to a mobile audience in just seconds. The study through observation of past and existing QR codes marketing campaigns of companies, interviews with both marketers and consumers and review of various documents and articles uncovered six vital factors referred to as the “Five W’s and H” that needs to be well considered prior to undertaking a marketing campaign using QR codes. For a QR code campaign to be successful, the study suggests a company needs to have clear objectives, know who they are targeting, provide valuable contents, place code at appropriate locations for ease of scanning, decide on the right time for the campaign and finally execute it in a creative way to stand out from the crowd.