← Back to Vol. 09 Issue No. 03 — Issue 03
Abstract
The pandemic caused major changes for higher education institutions, especially in recruiting new students and retaining existing ones. In the past, college enrollment and the economy were interconnected. Improvement in one was related to the downtick of the other. This time the case was different. Institutions needed to implement innovative strategies. The technique and strategy used in the past were not helpful anymore. There was an enormous limitation regarding campus access and even technology access. Most institutions were not ready for new challenges. To meet these challenges, institutions, after absorbing the incoming shocks, developed approaches to recruiting new students, like having virtual recruitment events using available tools. This by itself created more challenges. There was more information than most people could reasonably consume. Standing out amongst the flood of pamphlets, posts, and emails was critical. This manuscript addresses solutions implemented by a team of admissions and how to plan events such as standing out among others and not overwhelming.