← Back to Vol. 05 Issue No. 06 — Issue 06
Abstract
The purpose of this study was to investigate the use of e-banking technology as a strategic approach to improve performance of banks and financial institutions in Kenya .The study sought to investigate the effect of mobile banking, internet banking and automated teller machine banking ,on bank and financial institutions profitability ,secondly the effect of mobile banking internet ,banking and automated teller machine banking on banks market share. The study adopted descriptive survey design .The main findings of the study reveal that adoption of technology by banks positively affects profitability, as well as their market share. However, the effect of mobile banking is higher than internet banking .This could be attributed to the increased mobile telephony coverage among Kenyans and the popularity of M-pesa platform among all households in Kenya. The study recommends that banks and financial institutions stand to gain more in terms of profitability, and increased market share by adopting mobile banking technology.